Size of the Cracker Market

The three leading companies in the cracker business are Kraft, Kellogg and Pepperidge Farms and together they represent 75% of the market.

Geographic reference: United States
Year: 2008
Market size: $3.2 Billion
Source: “U.S. Cracker Industry Update,” 2010, p. NA [Online] here
Original Source: Information Resources Inc., InfoScan and Mintel

Market for Cork Wine Bottle Closures

There are 600 natural cork makers worldwide, the largest of these is Amorim Group. The two largest cork producing countries are Portugal and Spain which together account for approximately 55% of cork production. While alternative materials are increasingly used in wine bottle closures, cork still represents 80% of the market.

Geographic reference: World
Year: 2009
Market size: 13 Billion corks
Source: Wall Street Journal, May 1, 2010, p. A10
Original Source: Nomacorc estimates

National Park Visitors

The size of the market for national parks is provided based on visitors to these parks annually. The most visited of the national parks is Golden Gate National Park in San Francisco, CA.

Geographic reference: United States
Year: 2009
Market size: 94.5 Million Visitors
Source: “National Park Summary Visitors Report,” May 2010 [Online] here.

Prison Health Care Provider Market

This is a very decentralized market in which the three leading health care providing firms represent only 16% of the market. The leading firms involved in providing health care to the penal system by contract are Correctional Medical Services, America Service Group, and Wexford Health Sources, Inc.

Geographic reference: United States
Year: 2009
Market size: $9.3 Billion
Source: “Correctional Healthcare,” March 8, 2010, p. NA [Online] here.

Market for Nanomaterials of All Kinds

The sizes listed for this market are based on estimates by the source. Nanomaterials are materials which have structured components with at least one dimension less than 100 nanometers (a nanometer is equal to one-billionth of a meter).

Geographic reference: World
Year: 2013 and 2025
Market size: $3.5 Billion and $34.3 Billion respectively
Source: Plastic News, April 16, 2010, p. NA
Original Source: Freedonia Group

Vending Machine Market

Vending machines in manufacturing facilities represent 33.5% of all vending machines in place. Office buildings account for 22.5% of vending machine locations while schools and colleges account for 11.5%. The remaining vending machines are in locations as diverse as shopping malls, hotels, airports, gas stations, hospitals and other service outlets and public institutions.

Geographic reference: United States
Year: 2007 and 2008
Market size: $23.2 Billion and $22.8 Billion respectively
Source: Automatic Merchandiser, August 2009, p. 28

IT Asset Recovery Market

Information technology asset recovery includes data-wiping and refurbishment of computer equipment. It also includes dismantling the equipment, reusing the parts, and recycling what can’t be reused.

Geographic reference: United States
Year: 2006
Market size: $1.5 billion
Source: Scott Bekker, “Finding New Value in Old PCs and Servers,” Redmond Channel Partner, April 2010, pp. 18-24

Retail Arts & Crafts Supplies Market

This market is very decentralized, the top three retailers accounting for only 16% of the market. Those leading retailers are Michaels Stores, Jo-Ann Fabrics, and A.C. Moore.
Geographic reference: United States
Year: 2008
Market size: $31 Billion
Source: “Deutsche Bank High Yield & Leveraged Finance Conference,” October 1, 2009, p. NA
Original Source: CHA, equity research and public filings

Airport Car Rental Market in the United States

The leading car rental firms in this market are Hertz (with a 26% market share), Avis (19%), National (12%), Enterprise (10%), Budget (10%), and Alamo (9%). The airport rental car market is one segment of the overall market and represents about half of the total U.S. car rental market.

Geographic reference: United States
Year: 2009
Market size: $10 Billion
Source: “Hertz Investor Marketing,” February 10, 2010, p. NA
Original Source: Euromonitor

Airport Car Rental Market in Europe

Leaders in this market include Hertz, Europcar, Avis, and Sixt. Together, these four companies represented 81% of the airport car rental market in Western Europe.

Geographic reference: Western Europe
Year: 2008
Market size: $6 Billion
Source: “Hertz Investor Marketing,” May 6, 2009, p. NA
Original Source: Euromonitor